EX.CO
FormerlyPlaybuzz
Founded2012
FoundersTom Pachys, Shaul Olmert, Shachar Orren
Headquarters
New York City
Key people
Tom Pachys, CEO[1]
Shachar Orren, CMO
Maya Szutan-Azoulay, COO
Yaniv Lubinski, CFO
Oren Regev, Chief Product Officer
Efrat Zohar Reisman, Chief People Officer
Websiteex.co

EX.CO is a Disney-backed,[2] publisher-first video technology platform.[3] It is used by publishers to monetize video content on websites and to add interactive and media elements intended for a particular user base.

History

EX.CO was originally founded as Playbuzz in 2012 by Shaul Olmert and Tom Pachys. Pachys is a graduate of IDC and also the cofounder of Whimado.

Playbuzz originally raised $3 million in a Series A funding round from Carmel Ventures.[4]

In September 2017, the company announced it had raised an additional $35 million in a Series C funding round led by Viola Group with participation from existing investors including the Walt Disney Company and Saban Ventures.[5][6] This brought Playbuzz's total funding to $66 million.[7]

In November 2019, Playbuzz changed its company name to EX.CO.[8]

Acquisitions

In 2021, EX.CO acquired video monetization technology company Cedato.[9]

In 2022, the company announced the acquisition of the machine-learning company Bibblio [10]

Products

EX.CO provides website development tools centered around interactive elements.

EX.CO also works with e-commerce businesses for website building, and modification of existing sites.[11]

See also

References

  1. ↑ "Playbuzz CEO Shaul Olmert to Step Down". Calcalist. Retrieved 31 December 2019.
  2. ↑ Blount, Leslie. "How Personalization Helped Alex and Ani Boost Conversions 65%". Adweek. Retrieved 29 April 2022.
  3. ↑ Johnson, Lynne d. "Ex.Co Gets Into the AI Content Recommendation Business: A Chat with CEO Tom Pachys". AdMonsters. Retrieved 2 May 2023.
  4. ↑ Kosoff, Maya (10 October 2014). "A BuzzFeed Clone Founded 10 Months Ago Is Crushing Other Websites On Facebook - Including BuzzFeed". The Business Insider. Retrieved 16 February 2015.
  5. ↑ Shead, Sam (27 September 2017). "Playbuzz raised $35 million for its platform that aims to help publishers engage with the 'Snapchat generation'". The Business Insider. Retrieved 27 November 2017.
  6. ↑ Marshall, Jack (27 September 2017). "Disney-backed Playbuzz raises $35 million to grow content creation platform". MarketWatch. Retrieved 27 November 2017.
  7. ↑ Ellingson, Annlee (27 September 2017). "Disney invests more in accelerator graduate Playbuzz". L.A. Biz. Retrieved 27 November 2017.
  8. ↑ Ha, Anthony (18 November 2019). "Playbuzz becomes Ex.co and expands its content marketing platform". Tech Crunch. Retrieved 27 February 2020.
  9. ↑ Ha, Anthony. "EX.CO acquires video adtech company Cedato". TechCrunch. Retrieved 29 April 2022.
  10. ↑ "EX.CO Acquires Machine-Learning Company Bibblio to Expand Website Personalization Capabilities for Brands, Publishers, and E-commerce Businesses". Martech Series. Retrieved 29 April 2022.
  11. ↑ Blount, Leslie. "How Personalization Helped Alex and Ani Boost Conversions 65%". Adweek. Retrieved 29 April 2022.
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