Frescolita
TypeSoft drink
ManufacturerCoca-Cola FEMSA Venezuela
Country of origin Venezuelan
Introduced1996
ColourRed-orange
Flavourcream soda, bubble gum
A can and glass of Frescolita

Frescolita is a Venezuelan cola. It is very similar to red cream sodas in the United States, with a taste similar to gum. Frescolita is also used to bake in some places in Venezuela. It is marketed by The Coca-Cola Company. Its ingredients include carbonated water, sugar, sodium benzoate, citric acid, artificial color flavor.[1] Besides Venezuela, it is available in stores that specialize in Latin American groceries in the United States and Europe.

While Coca-Cola is consumed more, it has been reported that Frescolita takes more of the general soft-drinks market of the country.[2] Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, Frescolita and Chinotto.[3]

References

  1. ↑ "Frescolita Kolita Venezuelan 2 liter Bottle". www.amazon.com. Retrieved 2019-06-13.
  2. ↑ Grupo Editorial PRODUCTO - online. August, 2002. Mamá yo quiero. Sed de burbujas Archived 2008-10-28 at the Wayback Machine
  3. ↑ El Universal. Inician nueva campaña de mercadeo - Reposicionan la Frescolita. November, 1997.
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