Hjemmet
EditorLise Hansen
CategoriesFamily magazine
FrequencyWeekly
Circulation112,215 (2023)
PublisherHjemmet Mortensen AB
Founded1909 (1909)
CompanyEgmont Group
CountryNorway
Based inOslo
LanguageNorwegian
WebsiteHjemmet Denmark
Hjemmet Norway

Hjemmet, pronounced "yemmeh" (English: Home) is a Norwegian weekly family magazine published in Oslo, Norway. It has been in circulation since 1909.

History and profile

Hjemmet was launched by the Hjemmet Mortensen AB in 1909,[1] which merged with Ernst G. Mortensen, Egmont Group, in 1992.[2] After the merge it became owned by the Egmont Group[3] which also owns Hjemmet (Norway) and Hemmets Journal (Sweden).[4] The publisher is the Hjemmet Mortensen AB.[5] The editor is Lise Hansen. The magazine is headquartered in Oslo.[6]

The magazine contains features, articles on food and interior decoration and crosswords. It is described as a family weekly[7][8] and targets family-oriented women in their 40s or older.[3] However, 27% of its readers were men in 2013.[9]

Circulation

Hjemmet sold 238,857 copies in 2002.[6] In 2003 its circulation was 237,000 copies, making it the best-selling general interest magazine in Norway.[10] The circulation of the magazine was 182,555 copies in 2010.[1] For the first six months of 2013 its circulation was 169,258 copies.[9] Hjemmet was the best-selling magazine in Norway with a circulation of 161,585 copies in 2013.[5] The Danish version of the magazine which is also published weekly had a circulation of 197,000 in 2003[11] and 108,000 copies in 2013.[12] Its circulation was 112,215 copies in 2022.[13]

See also

References

  1. 1 2 Brita Ytre-Arne. "Women's magazines and their readers" (PDF). University of Bergen. Archived from the original (PhD Thesis) on 2 June 2016. Retrieved 20 September 2014.
  2. ↑ Mary Kelly; Gianpietro Mazzoleni; Denis McQuail (2004). The Media in Europe: The Euromedia Handbook. SAGE Publications. p. 159. ISBN 978-0-7619-4132-3. Retrieved 30 September 2013.
  3. 1 2 Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society. 26 (1). Archived from the original (PDF) on 25 September 2015. Retrieved 8 December 2014.
  4. ↑ "Magazines". Egmont. Retrieved 30 September 2013.
  5. 1 2 "Top ten titles by circulation 2013". Nordicom. Archived from the original on 9 January 2015. Retrieved 9 January 2015.
  6. 1 2 The Europa World Year: Kazakhstan - Zimbabwe. Taylor & Francis Group. 2004. p. 3231. ISBN 978-1-85743-255-8. Retrieved 9 July 2016.
  7. ↑ Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review. 34 (Special Issue): 75–88. Retrieved 20 September 2014.
  8. ↑ Ole Jacob Madsen; Brita Ytre-Arne (2012). "Me at My Best: Therapeutic Ideals in Norwegian Women's Magazines". Communication, Culture & Critique. 5: 20–37. doi:10.1111/j.1753-9137.2011.01118.x.
  9. 1 2 "Egmont Magazines" (PDF). Egmont. Archived from the original (PDF) on 3 October 2013. Retrieved 30 September 2013.
  10. ↑ "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015.
  11. ↑ Mike Friedrichsen; Astrid Kurad (23 May 2007). "The Magazine Market in Denmark and Germany". All Academic. Archived from the original (Conference Paper) on 2 April 2015. Retrieved 28 February 2015.
  12. ↑ "Consumer-paid magazines by circulation". StatBank Denmark. Retrieved 28 February 2015.
  13. ↑ "Opplag, frekvens og utgiver for norske ukeblader". medienorge (in Norwegian). Retrieved 25 July 2023.
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