Mobage
Mobile App Developers
Available inJapanese
OwnerDeNA
URLmobage.com
LaunchedFebruary 7, 2006 (2006-02-07) (as Mobage Town)
March 28, 2011 (2011-03-28) (as Mobage)
Current statusOffline (DeNA)

Mobage (モバゲー, Mobagē, "Mobile Game") is a portal and social network for games, owned by DeNA. The service had 30 million users, who largely play on feature phones.[1]

On February 14, 2011, DeNA announced renaming Mobage Town service name to Mobage, which also merged the Plus+ network operated by ngmoco under the new branding.[2] Also that year, the service has been described as highly successful in academic research.[3]

On December 19, 2014, ngmoco, LLC announced the renaming of Mobage to DeNA.[4][5][6] However, the Japanese site still operates under the mobage name.

On August 9, 2018, the English version of the website was reportedly shut down for unknown reasons.

References

  1. ↑ "DeNA and Ngmoco launch Mobage mobile social network across globe". venturebeat.com. July 26, 2011.
  2. ↑ "モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速". Archived from the original on 2014-12-06. Retrieved 2016-06-24.
  3. ↑ Yamakami, Toshihiko (June 2011). "A Four-Layer Success Factor View Model of Mobile Social Games: Analysis of Mobage Success in Japan". 2011 10th International Conference on Mobile Business. pp. 114–118. doi:10.1109/ICMB.2011.36. ISBN 978-1-4577-0497-0. S2CID 28809987.
  4. ↑ "Mobage is now pronounced DeNA (D-N-A)!".
  5. ↑ "DeNA drops Mobage branding".
  6. ↑ "Mobage".
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