V Energy
500ml can of "V" brand energy drink
TypeEnergy drink
ManufacturerFrucor Suntory
Country of origin New Zealand
Introduced1997
Websitehttps://v.co.nz/
https://v-energy.com.au/

V is an energy drink brand produced by Frucor Suntory, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand[1] and 42% in Australia,[2] makes it the most popular brand of energy drink in both countries. V is considered a local rival to Red Bull.[3] Frucor says V energy drinks are not intended for children, and they are not recommended for pregnant women or people sensitive to caffeine.[4]

Variants

V Energy (also referred to as "Green V"[5]) is the original flavour of V released in 1997.

Blue (also referred to as "Blue V") is a "mysterious" flavour introduced in October 2011[6] which V challenges the drinker to try and work out the flavour.[7] V Sugar Free Blue and V Zero Sugar Blue (as of August 2023) are also currently available.

V Black was a flavour variant that was discontinued in 2013. V Black was re-released in 2018 for a limited time in New Zealand over a 6-week period.[8] It was described as having a strong 'coffee' flavour.[9]

V Pure is a flavour alternative released in 2016 coming from 6 Natural Ingredients; apple juice, sparkling water, lemon juice, Guarana seed extract, caffeine from green coffee beans and natural V flavour.[10]

V added a second Sugar Free flavour in 2018, themed after summer and the tropics. This product replaced V Zero.[1]

V Tortured Orchard Raspberry Lemonade was introduced in 2018.[11][12] In 2020, this flavour was brought back as a permanent edition and rebranded to 'V Raspberry Lemonade'.

The V Energy Refresh line released in 2022, is available in three flavours: Citrus Lemonade, Pineapple & Watermelon, and Green Apple Lemonade (All Zero sugar).

V Tropical Tang was released in May 2023 and is described as "a sweet explosion of guava, pineapple and berries". However, the new addition is currently only available in 500ml cans.[13]

V Energy Shots

The energy shots (described as "Pocket Rockets") are claimed to be as effective as the larger cans but have an extremely bitter taste that, according to the V Pocket Rocket website, is to stop young children from drinking them.[14]

V Iced Drinks

In 2018, V released 2 Iced Coffee and 2 Iced Chocolate drinks to the New Zealand and Australian Market.[15]

The drink sponsored I'm a Celebrity...Get Me Out of Here! in the UK for its second series in 2003.[16]

In April 2018, V together with donut store chain Donut King released in Australia a V flavoured donut. The donut was sold through Donut King stores nationwide and contained a gooey Guarana filling and covered in green sugar crystals.[17]

V sponsored Back of the Y Masterpiece Television in the mid-2000s.

References

  1. 1 2 "V Energy Drink". 14 October 2008. Archived from the original on 14 October 2008. Retrieved 11 October 2017.
  2. ↑ "V Australia Website". AC Neilson Research. Frucor. 13 April 2003. Archived from the original on 19 June 2008. Retrieved 1 December 2008.
  3. ↑ Swann, Allan (2009-02-03). "Frucor deal finally in the can". nbr.co.nz. Archived from the original on 2017-10-10. Retrieved 2013-11-07.
  4. ↑ "V Energy drink FAQ page". Retrieved 2021-11-24.
  5. ↑ "V Green". V Energy. Retrieved 2019-11-13.
  6. ↑ "Wayback Machine has not archived that URL". www.frucor.co.au. Retrieved 2023-04-13.
  7. ↑ "V Blue". V Energy. Retrieved 2019-11-13.
  8. ↑ Lucio, Remedios (2018-11-05). "V Energy re-releases limited edition V Black". Inside FMCG. Retrieved 2023-04-11.
  9. ↑ "V Black | at Mighty Ape NZ". 2018-12-26. Archived from the original on 2018-12-26. Retrieved 2023-04-11.
  10. ↑ "V Energy releases a drink made from natural ingredients". Scoop News (Press release). 17 June 2016. Retrieved 2019-11-13.
  11. ↑ Marketing At Retail
  12. ↑ Frucor Suntory and Phantom Labs torture street posters for new V campaign, 5 June 2018, StopPress.
  13. ↑ https://www.c-store.com.au/v-energy-unveils-first-full-sugar-launch-since-2020/
  14. ↑ "A Fast V Energy Blast". Archived from the original on 2012-04-25. Retrieved 2012-03-12.
  15. ↑ "V Iced Chocolate". V Energy. Retrieved 2019-11-13.
  16. ↑ "Media Insight builds V brand in £1m I'm A Celebrity promotion". Campaignlive.co.uk. Retrieved 11 October 2017.
  17. ↑ Esveld, Olivia (2018-04-04). "Donut King Now Make V Energy Flavoured Donuts". KIIS 106.5. Archived from the original on 2018-04-14. Retrieved 2018-04-14.
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